Monday, January 26, 2015

Happy Community Manager Appreciation Day!

When I tell people that I’m a community manager, it always leads to a complicated explanation of what I do on a daily basis.Simply because it’s not a widely recognized title here!  Instead I tell people that I’m a Digital Marketing Strategist. When I get asked what I do exactly I typically respond with this “I tweet and post on Facebook all day.” even though the job of a community manager is much, much more than posting pictures and responding to comments and tweets.Community managers often manage different tasks at their organizations. We have a hand in public relations, customer service, content marketing, marketing strategy, research, analytics, branding...
I wrote this post because today is "Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. 
Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing."

Friday, January 23, 2015

#FashionBox: Pitti Uomo.

Pitti Uomo is the world’s most important platform for men’s clothing and accessory collections  for launching new projects in men’s fashion In Florence, at the Fortezza da Basso. It was held 13-16 January 2015 with 432 vendors. The first edition of Pitti Uomo featuring men's fashion and accessories was held in Florence September 1972. The exhibition provided a platform for raising the profile of Italian designers and now has quickly achieved international stature as a leading fashion fair. Pitti Uomo is credited with making dandyism acceptable to a wider audience Via: Wikipedia 
Unfortunately I couldn't make it this year, here are some pictures from my favorite street photographer Tommy Ton 

Thursday, January 22, 2015

Inspiration is everywhere...

This is a guest blog by Nadia Tabbara, She is the founder of FADE IN: and the head trainer of creative writing, screenwriting and filmmaking workshops. She’s the creative director of all video content produced by FADE IN:.She is a screenwriter and filmmaker and has worked in the Film and TV industry in New York City for over 5 years. She has worked on Hollywood films such as “Step Up 3D”, “The Adjustment Bureau” and “New York, I Love You” and popular TV shows such as “Flight of the Conchords”, “Bored to Death” and “The Good Wife”.

What separates a professional from an amateur is not “talent” or the “best ideas,” it’s doing something about them.  Sure, we would all love to take a plane to an exotic place for the weekend and frolic freely on the sandy beaches as we “find inspiration” with each seashell.  But seriously, inspiration is everywhere, even here on the mean streets of Beirut. 

A few ways to find it: 
1) People watching: 
We’ve got some crazy people in this town! And everyone’s got a potential story.  Sit in one of our many outdoor cafés and just watch the rich, the poor, the artistic and the corporate.  Take notes about anyone you notice – what do they look like? Where could they be headed? What’s their life like? 

2) Staycation: 
Get out of the city and go to a village. I don’t mean get out of town just to have lunch. Make a plan of visiting the town’s historical sites (every single town in Lebanon has many, just ask a local), art (museums or otherwise), or heck, pick a place to sit and repeat #1.  

3) Walk. Alone. Without your phone. Seriously. Just walk. No music, no texting… For Art’s sake… just WALK. 

4) Ask a stranger a profound and personal question. 
This takes a bit of bravery.  Just be polite and tell them it’s a little bit of research you’re doing for a project. Explain that you will not be using their name or any specific information.  Then, ask away! Surprisingly, people are often more willing to talk to strangers than to close friends. Here are some of my favorite questions: “Who was the most important person you’ve ever lost in your life?” or “If you could do anything in the whole world, what would it be?”  

5) Take a class at FADE IN:
As the founder of FADE INI couldn't resist this one! No matter what discipline, indulge yourself in a creative writing class. It’s just a bit of support to get your creative brain back on track.  Taking a class means you are prioritizing your creative life.  And that’s immensely important, no matter what they tell you. 

Monday, January 19, 2015

5 Days In Rome

I visited Rome last summer and I absolutely loved it. During my trip to Europe, I also visited Berlin. The people were incredibly friendly and the city was breath-taking. Rome offers some of the most beautiful views in the world. Rome is a big city, multi cultural and all the food  is just amazing... such a fun experience!

Here is my best to do list if you are planning to visit Rome:

Pantheon : the best preserved of Rome's ancient monuments. the pantheon is a truly remarkable building. it is only when you get inside that you get the full measure of the place. It is vast and you will feel very small as you look up at the record breaking dome above your head.
Vatican Museums
Rome's Largest and most popular art museum 

St Peter's Basilica:
You don't have to be believer to be bowled over by St Peter's Basilica, Rome's largest and most spectacular church. Everything about this place is astonishing from the Piazza  to Michelangelo's extraordinary dome

Piazza Novana : Hanging out on Piazzas is part and parcel of roman life. Piazza Novana is my favorite.

Spanish Steps
Visitors have been hanging out here since the 18th century  and still they come.Local spot to flirt with foreigners.

Rome's most iconic monument, you know what it looks like but no photograph can prepare you to the thrill of seeing it for the first time 

My food addiction: Coffee, Tiramissu and Gelato 

Venchi: I guess this is the best gelato in Rome heaven in a cup! Must try 

Tazza D'Oro Coffee Shop: Great place for espresso after visiting the Pantheon. This place is by far my favorite to have a perfect caffè- the strength of the coffee,the temperature, the creamy foam - everything is great! 
Caffe Greco:  Rome is full of cafés, but this one is unique! The decoration travels you back in time, the coffee is perfect and the desserts to die for! this old Caffe has the best tiramissu in the World! It is not cheap, it is quite expensive..

Disclaimer:some info taken from the Lonely planet guide.

Friday, January 16, 2015

Sock it up young man!

As promised, every Friday I will invite a different Lebanese Blogger for a post on Men's Style.
This week's guest is Maya Metni  from whom I really enjoy working with. 

#FASHIONBOX: Sock it up !

Now I know that all you Joe's Box readers out there are not specially into funky outfits, or vintage, à la mode etc... You might just be the kind that likes it always discreet, not showy... 
But deep down you are aware of how special you are, except you just don't wanna shout it out loud!
Well i have just the thing for you! SOCKS! 
Yes, socks. Stay calm and discreet all you want but please, spruce up that look with the right socks! No, they don't have to be discreet as well since they will only show a little glimpse from here and there. And that could be a winning ticket for the right person's attention :-)

Yes all grey with a dash of popping color works!

Nice stripes or pattern as well...

My recommendation goes to Falke or Paul Smith naturally, but all the high street brands have a nice palette of colors and prints each season...

Finally, as this young man would do, always pair it with a clean shoe!

Wednesday, January 14, 2015

I AM Joe's Box

Catchy tagline right? Obviously it is not mine, just borrowed it from Nikon. Like Yokhama did in their latest campaign in lebanon!
I was surprised to see their billboards all over the place for 2 reasons:

1- It is Nikon’s tagline
2- it does’nt fit Yokohama's image

Every marketer wants a catchy advertising slogan, one that will stick in our minds as consumers, help build their brands and increase sales. So that every time we think about making a purchase, this particular product or service comes to mind.

Here are some catchy slogans/ Taglines

I'm loving it : McDonalds 
Think Different : Apple
Just Do it: Nike

Now let’s mix them up 

I'm loving it : Nike
Think Different : Macdonald
Just Do it: Apple

It does’nt work right?

Maybe you are looking for some catchy slogans in order to get some ideas for a new business or perhaps to start a campaign of some sort. A great way to get ideas is to look at other catchy slogans. The hardest part is to define yours by studying your company and your customers, and the easiest is to borrow it. But unfortunately, that DOES NOT work.

Monday, January 12, 2015

What not to say to a photographer.

Dear photographers, this collection is dedicated to you!
Via: Zerouno

Friday, January 9, 2015

#FashionBox: Hat Edition by Playing With Fashion.

As promised, every Friday I will invite a different Lebanese Blogger for a post on Men's Style.
This week's guest is Maya from Playingwithfashion . Maya is of Russian & Lebanese origin and juggles between being a full-time Interior Designer and a full-time Blogger.She Started
Playingwithfashion in July 2012 for the purpose of finding her own voice.

Men's Fashion :: Hat Edition

"" There were times, not so long ago, where a man couldn't be seen in public without a Hat. The Hat showed his status in life and his position. But, after the 1920's this Hat trend started to deteriorate, until it simply vanished after the World War 2. Although it could be still seen on some men in Uniform or during important occasions, the Hat Trend was a history.
Gladly, High-end designers had brought this accessory to life again in such a versatile way, that any man could find a style and fit that suits him perfectly. From Casual Beanies to the Classic Fedora you can find a Hat that would change you .
Many think of Hats as just protective accessories instead of  fashionable statements, but they are so wrong. Hats can add that last finishing touch to your look and make it whole and stylish. Nothing gives you that drastic change to your look more than changing the style of your hat, maybe this is due to Hats being so close to your face that you become one with it? Maybe, I am not sure. But what I am sure of, is that you can not but notice a guy wearing a Hat, it is that grasping and mesmerizing.
From making Men look taller to adding a mysterious touch to their look, HAT is an accessory that shouldn't be underestimated.
Here are a few of my favorite Hats, what's your go-to Style? "" 

Wednesday, January 7, 2015


FADE IN: is a creative academy located in Hamra, Beirut.  They offer all kinds of cinema workshops with an emphasis on Screenwriting.  They also offer creative writing courses for novels and short-stories.

Their mission is to take care of your creativity - not work against it. If you have the passion and determination, you can make your projects happen in your own way.  Whether you're a fresh beginner or a seasoned veteran, all you need is a little guidance and a small push; and they are  here for you!

All year round there are all kinds of cinema and writing classes. Classes vary per month.  Below is some of their upcoming work:

Coming up starting in January is Writing Programs - that will run for 3 months in Screenwriting and novel-writing:Click Here for more details.

One-on-one classes with founder, Nadia Tabbara, based on your schedule and goals.  For movie scripts, novels or, if you'd like to get started creatively! Click Here For more details.

One-on-one consultations on producing your film or video projects. For budget preparations, sponsoring and other production needs. Click Here for more details.

For companies looking to train their team in video content. Click Here for more details.

Monday, January 5, 2015

5 Things You're Doing Wrong With Bloggers

Engaging with bloggers is becoming an essential aspect of brands’ online strategies.They are always looking to connect their products with influential bloggers to help bring their products to life. Real opinions and images can help brands connect with the targeting audience on a more personal level than a classic advertising.
 I've been writing this blog now for the past seven years. My blogging experience has taught me a lot about social media, online marketing and I’ve worked with some amazing people and bloggers, but every now and then you get to deal with unprofessional Brand or PR agency who has no clue on how to deal with bloggers.

Here are things you are probably doing wrong working with bloggers:
  1. Stop sending Press releases to every blogger in your database and say: “Please Share this” In my opinion, this is a lousy way to do business.
  2. Target relevant bloggers: find out what interests them and pick the right ones for your product. Don’t send me your product If it doesn’t fit my niche, I won’t promote content that is not relevant to my readers.(For example I have recieved a Baby Monitor last time! Thanks but no thanks I am single and Happy) 
  3. Spell my name right, don't confuse me with other blogger or at least get my blog title correct.
  4. When sending invitations make sure I live in the same area, or send me a plane ticket. ( I always get invitations from Dubai)
  5. Don't invite me to your event if it is not extraordinary. ( 80 % of these events in lebanon are boring - Different products,same event and same bloggers ) Offer me a trial or sample instead so I can try it for myself.
Now go contact my fellow bloggers. Tell them Joe sent you :)