Burger still remains our most popular choice when it comes to eating out, the product is unlikely to be remarkable, I don't think that people are once again fascinating by this product. Roadster realized that the game has changed... They Successfully launched a "Unique" product The Black Burger, the concept isn’t new but Roadster is the first to introduce it to the Lebanese market.
A black burger in itself is remarkable, and so the hashtag. They launched the campaign exclusively to their online fans and influencers; they fuelled the social media hype by providing foodies and bloggers with personalized posters ( visuals gather all the random, funny and weird reasons why someone would want to try the burger) of #WhyGoBlack
Everyone who saw it wanted to try it and everyone who tasted it wanted to talk about it and instagram it. A great idea to keep ahead of the competition. The reward of being remarkable!
Unfortunately this item is a limited edition but hope will make it to the permanent menu.
Kudos to the marketing and social media department for thinking outside the Box!
Now Stay tuned for purple, green and blue burgers in any Roadster competitor.