Arabic is not Cool!

Lebanese embrace several  languages, and we combine English, Arabic and French in the same sentence, that's fine with me, but it is sad to see a huge billboard in the center of Beirut show Arabic message in the web-friendly Latin script ( a silly Message by the way).
 Who said Arabic  is not cool!?  

“We should link the Arabic language to modern art and culture... to end the perception among young people that the formal language is outdated and dull,"

I ‘ve seen beautiful Arabic fonts, typography and type design. why don't we use it in our advertising campaigns? Check out Tarek Atrisis & Nadine Shahine work for beautiful Arabic artwork.

White wine for Girls only!

When you look back at this ad campaign, you see the problem: At no point did they actually make wine seem like something you'd want to drink. It was a great campaign for girl products or a reminder on how some girls unfortunately think but not a WINE AD. People actually do drink wine when having fun,listening to music (bars, parties, restaurants, with family and friends...). It makes no sense to try to make  "girly moments" association with wine. In my opinion this ad will hurt sales and chateau ka will need an urgent action plan to boost...CREATIVITY!

Lebanese Facebook population

You might be interested to see the Lebanese Facebook population 
Lebanese population on facebook: 1,524.180
Lebanese population: +4,259,405

Statistics by Nasri Messarra/ Kleudge you can follow @nasrimessarra  on twitter

The New Sohat glass bottle.

Sohat  the lebanese water company has given HORECA visitors an exclusive look at its New generation bottles. The New Sohat glass bottles.

Very simple minimalist design, It reminds me of the vintage bottles. I liked the idea, and I think cold water tastes better in a bottle of glass.

They did not reveal the price yet , In my opinion this product is not for mass market but for niche clientele…

The new sohat  bottles  will be available next month in Lebanon.

10 Lebanese instagrammers to follow

You may know about my instagram obsession, and about the debate out there if instagram is killing photography... you can read my opinion here

There is a lot of talented people sharing amazing pictures all around the world. Lately I’ve been following the feeds of a few lebanese peeps, you know, I do my daily check ups on their account and I always find something beautiful. Today I’ll share with you some of my latest Lebanese instagrammers

@Serjios one of the best instagramers in Lebeanon and in the world with14k followers, Serje snaps beautiful architectural photos from Lebanon and all around the world

@alsauma Alain a film director capturing magical photos from Lebanon and around the globe. I always look forward to new updates

@tichtik Colorful symbolic photos , her instagram feed is beautiful, exotic and artistic.

@omar_Haddad Outdoor photographer and graphic designer snaps beautiful portrait and outdoor pictures

@Nfkphoto Nadim loves the nature specially trees in a gloomy weather

@Ramijamesaoun Rami Invites you to take a look to the old Lebanese houses

@Nanohaber Original outdoor zen photos only

@dany_111 Lebanese surfer shares amazing pictures from the water.

@najsaf Naji’s feed shows the beauty of Lebanon

@eli01 shows what city living is like from an architecture point of view.

Promoted Post: Superga Finally In Lebanon

It's hard to believe that Superga is well over 100 year old. Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born!

Superga’s mission is to bring high quality footwear to the people of Italy. Having established the 2750 as the People's Shoe of Italy Superga increased it's product line and added technical sport shoes the City collection, Country rubber rain and outerwear boots.

The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach at weekends. It's ubiquity demonstrates its ease and comfort. The shoe that can be dressed up or dressed down. And just like your favorite jeans can be washed to create your own 

vintage look.

The 2750's low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well dressed whether worn at the beach or at the office.

Superga Is available In ABC Achrafieh L1 and  soon in ABC Dbayeh

• Join our Facebook community for news offers and of course lots of #SupergaLove Here 
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