Tuesday, April 22, 2014

Bloggers: the New Rock-Stars ?

Bloggers are passionate people who tell share personal stories about beauty, fashion, travel, interior, food, lifestyle... 
They engage and listen to their audience. In my opinion, bloggers are the coolest people.

There are now a huge number of Lebanese bloggers out there and they have had a huge impact on a lot of different areas. For instance, the way they have influenced businesses and the way they operate. Businesses can't  ignore bloggers anymore, their marketing plan has to include bloggers to make sure that they are getting the most visibility.

 “Blogs are considered more likely to influence an internet user’s purchase decision than any other social channels, including Facebook.” 

The Lebanese Franchise association knows the important role that bloggers play, and has invited a few of them to the BIFEX stage to tell their stories and personal experiences with businesses, and how one should deal with them.

Don't miss this event 
Meet the Lebanese Bloggers at #BIFEX
Bloggers & Brands: How should they interact?
Tuesday, 29 April 2014 from 16:30 to 17:45

-Mustapha Hamoui: Lebanese Blogs
-Darine Sabbagh: Moderator
-Najib Mitri: BlogBaladi
-Rita El Khoury: Android.AppStorm
-Anthony Rahayel: NoGarlicNoOnions
-Lana El Sahely: L'Armoire De Lana

You can join this event HERE

Thursday, April 10, 2014


     SAFINEH from Gab Fernein√© on Vimeo.

"Sometimes I forget that Beirut is a Port And it kills me to keep forgetting". Safineh's footage were shot from Beirut's rooftops that have a view on its port. Very creative video, the music is a bit annoying. Enjoy it! 
Music: Trash Inc. soundcloud.com/trash-inc 
Directed, animated and edited by Gabriel Ferneiné.

Wednesday, April 9, 2014

Women's roles played by Men!

Commercials tend to show women in provocative poses no matter what product is being sold, so Buzzfeed decided to recreate three of them with men. Via: Adsworld

Apparently the buzzfed team haven't seen the biscoleta silly ad yet !

Monday, April 7, 2014

Typically Lebanese!

I Like it  ;)

Agency: Leo Burnett Beirut
Director: Ali Ali
Production House: Intaj
The Production House Awards: Emerald Prize in the "Service Activity" at the MENA Cristal Festival 2014
 2 bronzes at the Dubai Lynx on March 12, 2014 in the Film Craft Category. www.libanpost.com

Thursday, April 3, 2014

Stop Brand Bashing on Social Media

Sometimes I feel like doing some public brand bashing like most of people do on social media but i won’t, and not because I work in social media and always deal with different brands.
I am not afraid to say there's something wrong with a product, to tweet about the bad content of a brand’s page (Bad content is driving engagement unfortunately), but I feel it is not professional and honestly I've never felt the need. Sending them a direct message is always a better way to address my issue. Brand bashers in general are bloggers or social media "gurus" who think they are smarter than the rest, while some others
 are abusing brands just to get free stuff through social media.. .
Everyone knows no one is perfect. Brands are not perfect, and accidents are going to happen. There will be delayed shipping, there will be faulty products. Venting annoyance does not help the cause in specific; no point in over-reacting if you have been ignored by the said brand repeatedly, no point in causing pointless drama, it may boomerang back at you eventually. Everybody, including brands, should be given a second chance, and if you are annoyed by a content of any page just click the unlike button. 

Tuesday, April 1, 2014

Replacing Ads With Lebanese Artworks!

Lebanese artists came up with the idea of replacing commercial ads all over Beirut with famous Lebanese masterpieces.Unfortunately I am not familiar with all the Lebanese painters because I am exposed on a daily basis to different kind of advertisements: promoting Energy drinks, flowers, food! Why not get exposed to talented Lebanese artists like these?! I loved this initiative, and looking forward for more educational projects. I found out that this project is inspired by Etinne Lavie
Isn't a great idea?

UPDATE: This was my most successful April's fool ever. Art is not  on the streets of Beirut YET! Happy April's Fool Day! 

Monday, March 24, 2014

Remove trucks from our highway!

Every day when driving to my work I got stuck in the traffic jam like all Lebanese drivers, a long trucks parking line causing a huge traffic jam on the safra highway. Yet truckers frequently have no choice, because they don't have a specialized parking lot, they park on the right line of the highway and put themselves and other motorists at risk. Why don't they park on the shoulder of the highway?
 I v'e tweeted the above to @tmclebanon and other Lebanese activists. The day after I took this picture below showing the trucks parked on the shoulder of the highway. Is it a coincidence or @Tmclebanon are listening? But still We should demand, as a matter of priority that these trucks should stop parking on our highways. There are enough places on the sea shore's road where they can park safely and move out whenever they wish. What do you think?

Sunday, March 23, 2014

Unbelievable Bus Shelter

Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. 
Via: +Marketing Strategy Local 

Monday, March 10, 2014

Emily's Hair

 Emily James is a precocious 3-year-old girl who volunteered to get her hair cut so that she could donate it to the Canadian Cancer Society. 

“I don’t want any kids to be sad that they have no hair, what I wanna do is give them my hair,” she says. “Cus I have more hair, just cut some of it off and give it to someone.” 
What an incredible lesson to learn from a 3 year old, when we have lots of something - don't hold onto it, give it away to someone else who needs it more.

ASHEKMAN x DJ Lethal Skillz HEART Beirut

I am not a big fan of the Lebanese rap music/groups. Not this one! In this video ASHEKMAN shares different classic scenes of Beirut with lots of positive energy in a great music video.Well Done.I am a big fan!

Produced by: DJ Lethal Skillz & DJ X-Method (Phonomefodz productionz)
Scratches by: Dj Lethal Skillz

Director: Hadi Syriani
Editor: Mounir Haydamous
VFX: Pierre Khoury
Colorist: Khalil Abourrousse ( Lila Post)
Producer: Francois Monayer
Creative Directors: Pierre Khoury, Mohamed Kabbani, Omar Kabbani