Tuesday, November 24, 2015

Sneak peek: Byblos Christmas Tree

The Byblos Christmas Tree is becoming a world wide symbol of the holidays. Last year it made the Wall Street Journal's list of "Christmas Trees Around the World." The tree was covered with 2,500 gold-colored iron leaves. This year,the tree is also covered with golden papers, a part of it is in geometric shape... I will not tell you more so you can discover it standing tall starting 25 November till January 10 and enjoy different events in this amazing old city.
I am sure all the events that will be happening will drive traffic to Byblos, let's hope this year's tree will be among the best Christmas trees in the world.

If you missed last year's tree you can check it out in the entrance of Byblos Port

Friday, November 20, 2015

Cool initiative by Almaza

I 've never been a fan of Almaza's marketing activities. but this one is just amazing. Check it out.

Tuesday, November 17, 2015

Highlight of my visit to Barcelona

I don't know what took me so long to visit this amazing city. Barcelona is a combination of culture, architecture, art, great food, lots of Sangria. People there are so welcoming and helpful, all that made my trip an amazing experience & will definitely be back.

La Sagrada Familia: A must see when visiting Barcelona, it's an incredible work of art and architecture. You will be amazed by the size and the history of the place! For me, this is one of the most impressive Gaudi works.

Casa Batllo: Another amazing work by Gaudi. No visit to the site would be complete without venturing up to the roof.  There are wonderful mosaics and sculptures built into the roof.  

Las Ramblas: You can't say you've seen Barcelona until you've strolled Las Ramblas a few times .The street is iconic and is full of shops, restaurants, kiosks, street vendors...  This is a pedestrian walk from the Placa Catalonia to the Columbus column. On the way you will pass by kiosks selling souvenirs, crafts, jewelry. You will see artists, caricaturists, and all other sorts of entertainment. 

La pedrera: Not to be missed,also by Gaudi a beautiful building with so many unique features. The roof alone is worth a visit, quite amazing with great views over Barcelona.

Park Guell:  Interesting place to see, but it would not be my first choice to visit.

Museu Maritim: The place itself is full of ship yard history, and the exhibitions bring the seas around Barcelona and Catalonia to life. Enjoyed the pirate show and the underwater photography shows

Parc de Montjuic:  You can take the cable car up to the Castle for a great view over the city and port. Be prepared to do a lot of walking.

Barcelona PortBarcelona's long, sun-drenched waterfront provides a pleasant escape when you need a break.

I will add a video of my visit to Barcelona soon. Stay tuned.

Monday, November 16, 2015

Shaving products from Carlsberg

No, you’re not drunk. Carlsberg have launched a new series of shaving products made from real beer, Just in time for Movember. Nice launching ad!

"Men who love beer might just find this Beer'd Beauty series by Carlsberg, probably the best grooming products in the world! This trio of products consists of a shaving gel, aftershave cream and a moustache cream. It makes a great gift set for men who love their lager as each bottle contain 0,2l of freeze-dried Carlsberg’s famous beer!" I am not sure if we can find these products in Lebanon.

Monday, November 9, 2015

Time for a break, BOND?

KitKat urges James bond to take a break from all the ladies mentioned in this long list ! Ad agency J. Walter Thompson London created the campaign which plays on KitKat’s 80 year old end line of “Have a break, have a KitKat”.
What a great Ad! Don't you agree?

Tuesday, November 3, 2015

Don't Be a Shitty Dog Owner campaign.

Nothing ruins a pleasant walk in Achrafieh than stepping in a pile of dog's poop, unfortunately, they are everywhere. Last weekend when going to a meeting I was surprised to see some free dog waste bag dispensers in every corner...
A great "marketing" initiative by  ( Les Acacias Beirut, Dr. Yehia and Ets Wafic Idriss)  their aim is, of course, to educate and motivate communities to rethink their habits when walking and enjoying public space and, of course, targeting new clients.

On a different note: Still no solution to Lebanon waste crisis.
*Disclaimer: This is not the original title of the campaign  

Monday, November 2, 2015

My October in Pictures

Follow me on insta for more pics @joesbox  

Thursday, October 29, 2015

La PizzAria for the love of pizza not typo.

My favorite food in the world is pizza. I, literally, could eat pizza every day. I love the idea of a dough topped with many ingredients. Besides that, you can put almost anything on pizza, even chocolate and red fruits.
Welcome To PizzAria ( Yes with an A not for ART but The classy version of an ordinary pizzeria), one of the most talked about place here in Beirut lately! It was not long since it had opened, but it gathered lots of attention from many people I know, definitely not for the decor or branding that obviously i didn't like, nor because the owner almost removed Razan Halawani's iconic graffiti from the outside wall, but simply because his pizza is good.
I overheard a conversation between the cook who is the owner and a client, it seems he learned how to make pizza in Italy and he moved back here to open his own business.
We took “La Pizza Salame e Rucola”, a very tasty dough topped with great ingredients. For the dessert, “La Pizza Fragole” (Red fruits with pastry cream) HEAVEN!!!

This place serves the best pizza I tasted in a long time & I recommend you to try it.
Gouraud Street, 50 Meters After the Red Cross, Gemmayze, Beirut

Monday, October 26, 2015

Opening of the Aishti Foundation

I was invited to attend the opening of the Aïshti Foundation with an exhibition of works from the collection of Tony Salamé, CEO and founder of Aïshti
The Aïshti Foundation announced the opening of its first permanent building in Beirut Yesterday. Remarkable design from outside and inside, this building is absolutely stunning, beautiful, and inspiring designed by the renowned architectural practice Adjaye Associates, The foundation is first of its kind in the region, showcasing a dynamic mix of artists and media on an unprecedented scale.The Aïshti Foundation is part of a 35,000 square-meter complex that includes fashion boutiques, a curated bookshop, restaurants, cafes, a spa and a rooftop bar ( Not Opened yet)

"The exhibition, curated by Massimiliano Gioni, is titled New Skin and presents a selection of works from the Tony Salamé collection.Encompassing more than 2,000 works by various artists, the collection has grown at vertiginous speed in the last decade, turning the Aïshti Foundation into one of the most active and energetic institutions in the Middle East and beyond." If you are an Art enthusiast you will love. Here are some pictures.
*All the pictures taken by the phone