Monday, October 5, 2015

The Makers ruined it...

When I saw this AD for the first time I thought it is for a new FMCG product and not for a Bank, Because Every other bank ad in that section started with and focused on the bank. In other words, it’s all about them! 
I like the art direction and how the scenes are all happening:inspiring, emotional and nostalgic …
Unfortunately the Ad makers ruined it with the voice over.

Friday, October 2, 2015

My September in pictures.

You can follow me on Instagram for more pictures @joesbox

Monday, September 21, 2015

My Favorite Artworks | Beirut Art Fair

Beirut Art fair comes around every time this year , I was invited to attend the opening, and will share with you few of my favorite Art Works.
BEIRUT ART FAIR established itself on the international artistic scene with the vision of a ME.NA.SA. labeled art which shaped its identity and power of attraction. In tune with the centers of interest of international collectors, the fair displays the creation of this region which stretches from Morocco to Indonesia, in its wide diversity.

Here are my favorites:

Hania Farell:
Suspension of Reality-Swimming pool.
Sights and sounds of crashing waves on the shore while an overhead shot of  a swimming pool is on the floor, inviting people to stand on a diving board as if ready to leap in.

Rashid Khimoune
Peace Turtles
The turtles were created unsung helmets from different war armies ( German, Russian and American…)The turtle is the symbol of wisdom and humanity : It hibernates most of the year and comes out during the spring.This is why Rachid Khimoune decided to do a set up with turtles, to symbolize peace.
Duvier Del Dago 
Untitled, Serie error Humano

Richard Yasmine

Myriam Boulos
Nightshift #3

Mixed Media

Tuesday, September 15, 2015

30 Reasons I love being Freelancer

I’ve been freelancing and working for myself for almost four years now . I made a list of 30 reasons why I Like It:

  1. My Competitors are my best friends
  2. I can work on a project that I like
  3. All I need is a computer and Internet connection
  4. I can Say NO
  5. I am The BOSS
  6. I Learn something new everyday
  7. I can fire my bad clients anytime.
  8. I love helping others to succeed
  9. I make my own schedule
  10. I work with people not for people.
  11. I make a difference
  12. I turn down jobs all the time 
  13. When I get fed up, I walk down the beach.
  14. Freelance is not for everyone.
  15. I learn to manage my time
  16. Freelancer is the new Entrepreneur  ;)
  17. Monday is my favorite.
  18. I have a more direct contact with clients.
  19. I can work when I’m more productive.
  20. The pay is good.
  21. I can develop my new projects
  22. I love being challenged
  23. I can choose global projects since geographical locations do not matte
  24. Social Media/Marketing are definitely not boring 
  25. Creativity doesn’t have to happen between the hours of 9am to 5pm
  26. Parents don’t understand what my job is.
  27. What is a weekend?
  28. I can travel like nobody else.
  29. I am  exposed to many different styles of working
  30. I‘m enjoying freelancing more than anything I‘ve ever done before

Friday, September 11, 2015

#FashionBox: 5 Simple Rules for "DAPPER" Dressing by Playing With Fashion

By Definition:
Dapper (adjective)
(of a man) neat and trim in dress and appearance
"he looked very dapper in a dark silk suit"
Although Dapper was a very well used word in the English Dictionary during the 20s till the mid 60s, it has somehow disappeared from the urban language until of late, when the Streetstyle mania began. When a few years ago, it was hard to find a single young man walking around in a suit unless he was heading to a wedding, now it is THE Trend. And what not to like about a well dressed man that exudes character and finesse, and dresses to impress.
I think all men have it in them, their inner Mad Men character, but every one of them shows it in a different way. I am not saying that all men should suddenly become one of the Men in Black stars, but a little bit of care shown in the way they present their style is a huge plus that could reflect positively in more than one way in their life.
Here is my short guide on how to Dress Dapper:
1. Tailoring is everything: more than 90% of men buy their blazers and pants a size bigger than they need, and it comes in no surprise, since you can rarely find a perfect fit unless it is made for you. And as we all know, it is quite expensive to have all your clothes be made especially for you, but tailoring your existing wardrobe pieces to measure would cost you a minimal amount and you will have the wardrobe that fits you like a glove. So, find yourself a good Tailor, and you can thank me later.
2. Know your fabrics. This tip can seem pretty much straight forward, but it makes sense,trust me. I constantly hear men saying that they can only wear T-shirts during the warm weather, for one single reason, which is that they feel too hot to wear their vests and blazers on top of them. And this is partly true, but here is where the fabrics come to play, you have to know that Blazers come in different materials and fits that are made for  all the 4 seasons of the year. So, wear your Linen and Cotton Blazers during the hot and humid weather, and keep the Wool and Flannel ones for the months were you need that extra warmth. Another thing to remember, is that you have to avoid inner lined Blazers during the Summer, to stay cool and fresh.
3. Perfect your suit collection. One of the biggest mistakes that men make, is that they tend to stick to one cut that fits them and later buy all the colors available from the same series. Instead try to have a wider horizon and make interesting choices that would make your outfits more versatile and unique. You can play with different patterns, such as Pinstripe and Twill or even different cuts.
4. Know your buttons. This is pretty simple, all you have to do is remember the "Sometimes, Always, Never" rule when it comes to buttoning your suit. You can "sometimes" button up the first button, you "always" have to button the second one, and you "never" should button the last one. Golden rule, indeed.
5. Posh Pockets. Nothing can make your look more complete and dapper than adding a lovely silk scarf to your pocket. Instantly, this little detail transforms your look and give you the polished finish you want.
Handsome Man Walking with Cell Phone
This Post Written by:  Maya from Playingwithfashion . Maya is of Russian & Lebanese origin and juggles between being a full-time Interior Designer and a full-time Blogger.She Started Playingwithfashion in July 2012 for the purpose of finding her own voice.

Tuesday, September 8, 2015

Marinella, My favorite Italian restaurant!

Marinella has been there now for a few years now and every time  I go there for lunch, I am always satisfied. Marinella is for me, the best in the city. Always excellent freshly prepared food or as the Italians would say... buonissimo! The chef and her team prepare seasonal dishes that are excellently prepared and presented. Very welcoming and friendly atmosphere, Sophie (owner and chef)  is passionate about her work, she has a great friendly professional attitude, adds great value to her business... always checking if everything is going great.
Here are my favorite dishes that I recommend you to try: Rigatoni alla vodka- Scaloppine al limone, Portobello Mushroom Cipriani, the daily special tagliatelle, and of course the homemade Tiramisu.
Marinella is the right place to go if you want to eat fresh Italian. Unfortunately it is only open for lunch.

Mar Mikael- Madrid Street
Tel: 01 442 342

Thursday, September 3, 2015

My Exclusive visit to Sursock Museum

After seven long years, the Nicolas Ibrahim Sursock Museum, dedicated to modern and contemporary art, reopens on October 9, 2015. The renovation and expansion—undertaken by architects Jean-Michel Wilmotte and Jacques Aboukhaled—includes new exhibition spaces, a 164-seat auditorium, a specialized research library, and state-of-the-art storage and restoration facilities. A store and restaurant are introduced to the garden of this former mansion, a true Beirut architectural icon.

I was lucky to visit before the official opening: I spent two hours in this amazing white palace, with an excellent guide, Muriel, who knows the history of the place by heart and made sure to explain each and every detail. The highlight of the visit was stepping into Mr Sursock's private office!

Here’s a sneak peek through my lens before the official opening.

Mr. Nicolas Sursock's Office
Historical facts:
The Sursock Museum was conceived out of Lebanese collector Nicolas Sursock’s commitment to the endorsement and promotion of art. Recognizing the need for institutional support of artists in Lebanon, Sursock left his mansion, built in 1912, to the city of Beirut as an art museum upon his death in 1952. A nine-year delay in implementing Sursock’s will followed. During that time, former Lebanese President Camille Chamoun issued a decree turning the villa into a palais d’hôtes, housing various visiting heads of states.

The Museum opened its doors in 1961 with the Salon d’Automne, an open call exhibition showcasing new art of the time. The Salon, based on the 19th-century French model, awarded different prizes for the most innovative works. It was held regularly since the Museum’s opening, tracing the evolution of fine arts in Lebanon throughout the years. Major Lebanese artists featured in the Salon in include Chafic Abboud, Yvette Achkar, Etel Adnan, Michel Basbous, Saloua Raouda Choucair, Paul Guiragossian, Elie Kanaan, Aref el Rayess, and Adel Saghir.

Alongside the Salon d’Automne, the Museum held a diverse exhibitions program showcasing art from all over the world, from Arabic manuscripts, oriental carpets, and Syrian contemporary art, to sculptures and drawings by Rodin, 20th century British watercolors and drawings, and Belgian contemporary art. Notably, the Museum remained open throughout most of the Lebanese Civil War, despite a period of uncertainty.

In 2008, the Museum closed for major renovation and expansion works that saw a fivefold increase in its total surface area. This structural overhaul aimed at providing the Museum with the facilities that would turn it into a cutting-edge cultural institution of the 21st century.
Two temporary exhibitions and two collection displays will launch the museum’s new era.

Temporary exhibitions

Regards sur Beyrouth 160 ans d’images
The City in the City
Permanent collection displays
Collection Display
A Selection of Works from the Sursock Museum Collection

Picturing Identity

A Selection of Photographs from the Fouad Debbas Collection

LAST BUT NOT LEAST: ENTRY TO THE MUSEUM IS FREE SO YOU HAVE NO EXCUSE!!!Huge thanks to Zeina Arida & Muriel Kahwaji  for this exceptional privilege.

Tuesday, September 1, 2015

Wednesday, August 26, 2015

The black Burger: A great Marketing Recipe!

Burger still remains our most popular choice when it comes to eating out,  the product is unlikely to be remarkable, I don't think that people are once again fascinating by this product. Roadster realized that the game has changed... They Successfully launched a "Unique" product The Black Burger, the concept isn’t new but Roadster is the first to introduce it to the Lebanese market.
A black burger in itself is remarkable, and so the hashtag. They launched the campaign exclusively to their online fans and influencers; they fuelled the social media hype by providing foodies and bloggers with personalized posters ( visuals gather all the random, funny and weird reasons why someone would want to try the burger) of #WhyGoBlack
Everyone who saw it wanted to try it and everyone who tasted it wanted to talk about it and instagram it. A great idea to keep ahead of the competition. The reward of being remarkable!
Unfortunately this item is a limited edition but hope will make it to the permanent menu.
Kudos to the marketing and social media department for thinking outside the Box!
Now Stay tuned for purple, green and blue burgers in any Roadster competitor.

Monday, August 24, 2015

Behind The Scenes with David Droga and Emily Anderson

Nice conversation with David Droga and Emily Anderson from Ogilvy about the creative minds  in the age of online  video. Worth five minutes out of your day.