The Evian Chucky Dolls…


The evian babies are back! Hanging out in a sandy paradise where everyone is a toddler. I was so excited to check it out but ended up disappointed! There’s just something not right and disturbing about this advert don’t you agree? Maybe it’s their weird expressions and laughs that reminds me the chucky dolls… SCARY!!!!

There, I said it evian Baby Bay is one of the most annoying ads! The brand’s previous advert, ‘Baby & Me’, is my all favorite, went viral with 123 million YouTube views, after showing adults who see baby versions of themselves reflected in a car wing mirror and shop window.

The evian Baby Bay outdoor campaign features six models and their baby doppelgängers, including fashion model Gigi Hadid alongside Adrian, Jackson, Lotta, Matteo and Yohann. Packs and bottles display images of baby surfers along with their adult versions as they would have looked before drinking evian. A collector’s bottle that reveals the “babyfied” reflection of the film’s hero through the water is being distributed in large retailers and convenient store Via: Adeevee

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A day in my life as a Community Manager


Community Management might be one of the hot careers right now, everyone who is tech savvy thinks that he can be a community manager. Most people still don’t know what a Community Manager does. They call me ( Taba3 el facebook) not cool right?

I always find myself having to explain to my friends, and parents, what exactly I do, posting updates, engaging with fans, and handling customer service issues are only a small portion of the job.
A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.
It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off. via: social fresh

While every day as a Community Manager is different, this is what the role’s responsibilities may include:
1. Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels
2. Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
3. Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
4. Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
5. Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages
6. Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
7. Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
8. Business development – Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales


I’ve been freelancing and working for myself for almost 4 years now. Here’s a peek into my average work day:

7:00 AM : I scan my emails, take a quick look to my twitter feed.
8:00 AM : Hit the Gym  cause sitting all day may kill you
9:30 AM :Check out the pages I manage, check if there is anything that needs my attention. tracking feedback and then sharing this information with my clients/team
10:00 AM: Check out My Feedly for interesting social media content to stay on trend ( I used to share them on my twitter account, But lately I am not active on twitter)
11:00 AM : Meetings
12:00 PM : It is my lunch time
12:30 PM: Creating and adapting content for each specific network, taking and curating photos and videos for visual platforms
2:00 PM: Go through my scheduled posts monitor traffic and oversee social media analytics with goals in mind – Launch Ads
3:00 PM: Power Nap
3:20 PM: Dig into new projects
4:00 PM: I take a final look at my to-do list, finish any last minute tasks, respond to email, and do one last check on various areas of the community.
5:00 PM: write new strategies/ideas  to discuss it with my clients the day after. It’s important  to constantly test new strategies. After that I am ready for a break!

After reading this post I hope you will stop calling me ( Taba3 el Facebook) 😜

HONY the Book



I’ve been following Humans of New York on Facebook since 2012, on Instagram as well so I wont miss any post. It’s amazing how touching and inspiring a photo with just a line or two can be!
You always have something to read, sometimes is the photo, sometimes is the story, and always there is something inspiring and interesting in the comment section: an advice, point of view, or just some words of encouragement…



Now the photographer Brandon Stanton and St Martin’s Press have published those magic moments in a gorgeous book filled with emotions and people of all kind. Even if you have not been following the Humans of New York page on Facebook, you will definetly enjoy this book.

Got My copy from Virgin Megastore ABC Achrafieh

SEAL will steal Beiteddine festival!


My Favorite Pop and soul artist  Seal will be singing his most famous tunes in Beiteddine festival!

Seal has sold more than 30 million albums worldwide and released a total of nine studio albums in his career so far. His inimitable voice was first heard on Adamski’s 1991 club smashKiller and another Top 10 hit Crazy arrived shortly thereafter as Seal went on to achieve global acclaim with his debut.

With global smash hits including: Kiss from a Rose, which appeared on the soundtrack to the 1995 film Batman Forever, Seal has won many music awards throughout his career. As a songwriter, he has received the British Academy’s Ivor Novello Award, for Best Song Musicially and Lyrically, in consecutive years for Killer and Crazy.

On his latest album release 7 Seal commented, “It concerns the most sung about, most talked about and most documented emotion – love”. He reunited with long-time collaborator producer Trevor Horn. This continued partnership began with his debut platinum certified releaseSeal (1991) and continued with the quadruple-platinum Seal II (1994), the gold selling Human Being (1998) and Seal IV (2003).

Can’t wait to get my tickets! check out the full program here.