Monday, August 30, 2010


Photo: Joesbox©

Last weekend I went with some friends to a shooting club in the heart  of the nature, well i loved the place located on the top of the hill at a level some 600m above sea level, if you like this hobby you have to visit “Tony Wazen Shooting Cub” in Ghedras next to the Al Rancho Restaurant, you will practice your hobby in a nice environment and save the birds :O) if you are not a fan of this game you can discover that nice place relax , enjoy the great weather and of course take nice pictures. For more info Tel: 03818338

Friday, August 27, 2010

Rooly Booly

I was  asked to create a blog for Rooly Booly.
Rooly Booly is a toy shop for kids located in Achrafieh. They offer a variety of educational items including toys (exclusive brands), books (in English and French, for parents and kids). They also provide a warm atmosphere and a personalized assistance.
This blog will be a guide for parents to keep them updated... you can discover in this blog:
  • Trendy educational toys exclusively in the Lebanese market
  • The newest interesting books for  children
  • Articles from different specialized magazines for parents and kids
  • Creative ideas and much more.. this blog will be in English and French.
Visit Rooly Booly and stay updated..enjoy it

Wednesday, August 25, 2010

How To Win Friends and influence people.

Dale Carnegie had a great understanding of human nature, and gives excellent examples and tips to help you succeed in life. One of the best books I've ever read and one you can return to over and over again.
Eight Things This Book Will Help You Achieve:

• 1. Get out of a mental rut, think new thoughts, acquire new
visions, discover new ambitions.
• 2. Make friends quickly and easily.
• 3. Increase your popularity.
• 4. Win people to your way of thinking.
• 5. Increase your influence, your prestige, your ability to get things
• 6. Handle complaints, avoid arguments, keep your human contacts
smooth and pleasant.
• 7. Become a better speaker, a more entertaining conversationalist.
• 8. Arouse enthusiasm among your associates.
This book has done all these things for more than ten million readers
in thirty-six languages.
I recommended to everyone, I found it as E book you can download your copy and share it with your friends.

Monday, August 23, 2010

Childhood classic Memory

Marble Cake Photo: Joesbox©
Marble cake is my classic childhood cooking memory, it is great for tea time and even for a breakfast with my cup of coffee, it is a classic cake and it is so easy to make 

  • 225g butter , softened
  • 225g caster sugar
  • Eggs
  • 225g self-raising flour
  • 3 tbsp milk
  • 1 tsp Vanilla
  • 2 tbsp cocoa powder
  1. Heat oven to 180C/gas 160C/gas 4. Grease a 20cm cake tin and line the bottom with a circle of greaseproof paper. If you want to make life easy, simply put all the ingredients (except the cocoa powder) into a food processor and whizz for 1-2 mins until smooth. If you prefer to mix by hand, beat the butter and sugar together, then add the eggs, one at a time, mixing well after each addition. Fold through the flour, milk and vanilla extract until the mixture is smooth.
  2. Divide the mixture between 2 bowls. Stir the cocoa powder into the mixture in one of the bowls. Take 2 spoons and use them to dollop the chocolate and vanilla cake mixes into the tin alternately. When all the mixture has been used up (and if young kids are doing this, you'll need to ensure the base of the tin is fairly evenly covered), tap the bottom on your work surface to ensure that there aren't any air bubbles. Take a skewer and swirl it around the mixture in the tin a few times to create a marbled effect.
  3. Bake the cake for 45-55 mins until a skewer inserted into the center comes out clean. Turn out onto a cooling rack and leave to cool. Sahtein!

Wednesday, August 18, 2010

Dear Lebanese emigrant. Please SHUT UP!


Arriving to the airport you start nagging about the situation in Lebanon, the powers cuts the rudeness of people, the traffic jam, the pollution the slow internet connection, you start comparing  Beirut and international cities and of course you feel so pity for us Lebanese living and loving Lebanon, you think nagging and asking  stupid questions makes you someone special? Well dear your not any special but you are a negative reminder, we know very well what is happening in Lebanon we are Lebanese living here when you were working in Dubai or wandering down the Champs Elysees or having fun in New York . We know very well that we are not living in the perfect world and we are making our best to make it better...Not like you just nagging negatively about Lebanon just to convince yourself psychologically that living abroad is better.
My advice for you enjoy your short stay here take positive energy because I am sure you can find a lot of it and go back to your cold city taking with you unforgettable memories from the best place in the world.

Tuesday, August 17, 2010

Kazamaza responded !

Kazamaza's designer Mr. Imad Attalla responded to my last post The naked truth  on the Magazine's website. I would like to thank Mr. Attalla for his comment. You can find bellow Mr. Attalla article:
Kazamaza Accused of Lacking Creativity?!!
Thanks for making the comparison, joe. it is also interesting to read how everyone here (liliane, carlos, sandra, even joe in your original comments) jumped into less than accurate conclusions!

indeed i was extremely disappointed to see the cable ad around the city last week. but i wasn’t shocked.
i had designed the kazamaza cover back in mid may, in preparation for our july issue about the “intersection of consumerism and sexism,” all to the detriment of women in society. our current issue hit the newsstand (i.e. released to the public) during the week of july 26. i don’t know when the cable ad was released. of course i can’t and i am not accusing the cable company of copying anything — it may simply be a coincidence.
regarding the third ad showing a baby’s body covered with consumer brand logos, i hadn’t seen that one before; any idea who the advertiser is?
 Read the Full Article here

Monday, August 16, 2010

The Naked Truth !


Every month I spot a new copycat campaign  on the billboards ,magazines and Tv . Scammers who call themselves creative copy paste the same idea! why this lake of creativity? ?This month I spotted two copycats from two different categories  one from the Cable vision and the other one from the new Kazamaza magazine ...the same idea a boring déjà it a coincidence ??
Copycat-Kazamaza Mag- Joesbox
Copycat-Cable Visoin-Joesbox

Wednesday, August 11, 2010

Typically Lebanese.

Photo: Joesbox©

I love Lebanese houses it is so unique in all the Middle East, today I took a picture of this house a very interesting Architecture  considered Unique in my area, facing my house The owner start the restorations to save it from collapse !The traditional Lebanese house Architecture mixed with the new architecture I hope that will not affect the beauty of this house  I will wait and see and will update you when the restorations are done on this beautiful place.
What makes me happy is that there is a big awareness to preserve this nice patrimony . I forgot to tell you this charming house is over 200 years old.

Monday, August 9, 2010

"Back to School".. Seriously ??!?!

Photo: Joesbox©
It is already August the middle of the summer vacation in Lebanon but there are signs everywhere of summer's end including billboards, some shopping malls had quickly removed the swimming suit and replace it with  books and bags. It is so depressing for parents and kids to see"Back to School" sign in August. The last thing kids wants to do is thinking about school in the middle of the vacation. It would be fine with "Back to School" sign in the end of September this is kind of early…

Wednesday, August 4, 2010

Searching for a new exciting Job.

I am searching for a new job in Marketing or Branding  position using my leadership, creativity and organizational skills
Profile:  Innovative Marketing & sale professional with track record of success developing and implementing marketing strategies for start up, mid-size organizations .
Experience in both traditional and online Marketing activity web 2.0.
Education: Masters In Marketing.
Please contact me.
Thank You

Monday, August 2, 2010

Futurist project.

Project: Rita Alam 3D Max Rendering: Wassim Alam

After five years of hard work and research my sister made a nice final project for her diploma, a nice creative project that i personally loved and i guess we need those kind of projects as Lebanon  is witnessing an unprecedented boom in shopping malls . A museum of archeology and history In Byblos as the city  is a tourist destination visited annually by many tourists. the future museum that Rita designed will collect important archeological items and materials from the Byblos ancient city accessible to everyone . Thus, tourists visiting the city will be pleased to get both a visit for the old city and another for the archeological museum. 
Project: Rita Alam 3D Max Rendering: Wassim Alam
the volume seems to come from the sea by combining its future aspect to the past. The fluidity of the building has been designed so that the museum has to be in continuity with the sea can not alter the landscape of the archaeological site. Two branches from the main volume giving the impression of two arms outstretched to the majesty of the archaeological site. The north branch is in direct contact with the ancient port, is inviting tourists to visit the museum while the southern branch allows the passage of tourists to the beach to the south of the museum and to a suspected second historic port whose remains are currently undergoing for underwater research.