I would loved the new Almaza campaign if it wasn't inspired by the Lebanese Brew campaign!
But what i realy loved is Lebanese Brew's answer with a smart campaign using Almaza's slogan "Hayda Jawna"! Genius.
Almaza started the "hayda jawna" campaign targeting the mass market, while the Lebanese brew's campaign Try something brave was targeting only the young innovative genration. Apparently Almaza is trying to capture the majority of the market share including the "young & trendy" customers but with the wrong marketing strategy.