We tell ourselves stories that can’t possibly be true but believing those stories allows us to function. We know we’re not telling ourselves the whole truth, but it works, so we embrace it.
We tell stories to our spouse, our friends , our bosses , our employees and our customers. Most of all we tell stories to ourselves.
As Seath Goden said: Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. Some marketers do it well. Others are pretty bad at it. Sometimes the stories help people get more done, enjoy life more and live longer……
Consumers are used to telling stories to themselves and telling stories to each other, and it is just natural to buy stuff from someone who’s telling us a story. People can’t handle the truth.
In fact I loved this ad (lie) by gandour It's really inspiring emotional and nostalgic ….
I am a big fan of Unica, but maybe after all these years the brand needs a face lift don't you agree?