#FashionBox: Kingsman x MrPorter, a fashion + film premiere by Maya Metni

As promised, every Friday I will invite a different Lebanese Blogger for a post on Men’s Style. This week’s guest is Maya Metni  from seenbymaya.blogspot.com whom I really enjoy working with. 

KINGSMAN x MrPORTER: 
a fashion + film marketing premiere

A delight. An absolute perfection. In the sea of dumb blockbusters we are currently witnessing, Kingsman the movie is a bespoke refinement… If you haven’t seen it book your places for tonight!


But I am not here to write about the movie, I am here to share my amazement at the smartest marketing stunt I’ve seen lately! Let me explain:
Kingsman is a highly entertaining spy movie where “Bond meets Tarantino”, where a private spy organization hides behind a made to measure tailor shop on Savile Row, London’s sartorial destination for the perfect gentleman. Hence, the extreme attention to wardrobe and details, which are simply amazing…

And now comes the genius: Mr Porter, the online menswear retailer, created a capsule collection of 60 pieces from the film, in collaboration with director Matthew Vaughn, and costume designer Arianne Phillips along with a dream team of British heritage brands…

Launched a few weeks ago on the actual movie shop location, 11 Savile Row, you can now buy the whole Kingsman wardrobe online! Mr Porter created a microsite here, beautifully designed and wonderfully appealing for the spy in each one of us…




The characters in Kingsman are wonderfully written. My favorite is Colin Firth (Harry), followed by Mark Strong (Merlin). But the mix between these, along with Michael Cane, Samuel L. Jackson and the young generation is super…


The Spy Weapons are smart and funny:





And last but not least, Quotes that are shared on Social Media “à l’infini”…






And I leave you with these fine words: 

Chivalry is not dead messieurs 😉
Maya