Community Management might be one of the hot careers right now, everyone who is tech savvy thinks that he can be a community manager. Most people still don’t know what a Community Manager does. They call me ( Taba3 el facebook) not cool right?
I always find myself having to explain to my friends, and parents, what exactly I do, posting updates, engaging with fans, and handling customer service issues are only a small portion of the job.
A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.
It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off. via: social fresh
While every day as a Community Manager is different, this is what the role’s responsibilities may include:
1. Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels
2. Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
3. Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
4. Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
5. Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages
6. Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
7. Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
8. Business development – Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales
I’ve been freelancing and working for myself for almost 4 years now. Here’s a peek into my average work day:
7:00 AM : I scan my emails, take a quick look to my twitter feed.
8:00 AM : Hit the Gym cause sitting all day may kill you
9:30 AM :Check out the pages I manage, check if there is anything that needs my attention. tracking feedback and then sharing this information with my clients/team
10:00 AM: Check out My Feedly for interesting social media content to stay on trend ( I used to share them on my twitter account, But lately I am not active on twitter)
11:00 AM : Meetings
12:00 PM : It is my lunch time
12:30 PM: Creating and adapting content for each specific network, taking and curating photos and videos for visual platforms
2:00 PM: Go through my scheduled posts monitor traffic and oversee social media analytics with goals in mind – Launch Ads
3:00 PM: Power Nap
3:20 PM: Dig into new projects
4:00 PM: I take a final look at my to-do list, finish any last minute tasks, respond to email, and do one last check on various areas of the community.
5:00 PM: write new strategies/ideas to discuss it with my clients the day after. It’s important to constantly test new strategies. After that I am ready for a break!
After reading this post I hope you will stop calling me ( Taba3 el Facebook) 😜